We already have enough #Payment acceptance tools In #India, like UPI, BharatQR, NCMC, Aadhaar Pay, RuPay, NETC, NACH etc. We dont need anymore for retail/B2B, else it will confuse a customer. We now need to focus on the following; 1. Customer Awareness & Access 2. On ground availability of infrastructure like BCs, Debit Card issuance… Continue reading Enough of Digital Payment Tools in India. Now we need following..
Thanks Society for Technical Communication India, for giving me the opportunity to share my experience with Product Managers, and Technical Writers in Gurgaon. What a #Product should be made of. What is the #Story, #Content, #Value etc and how 4/6Ps must be aligned so that it doesn't need to be pushed by Huge #MarketingBudgets and #Cashbacks.… Continue reading Product Management and Why Cashbacks Won’t Go Long Way and is a Bad Strategy