RuPay giving tough fight to VISA and Master Card in India.. How to retain the share?
With this news, and confident thump by #NPCI, #RuPay and #UPI is giving a tough fight to #Visa and #MasterCard in #India.
In my opinion, what Visa and Mastercard can do in #India to retain its share:
1. Reduce interchange (Price game)
2. Increase value for banks with better, secured technology and reportings etc.
3. Increase value for customers with more and better freebies
4. Operate and target a niche category with new product
5. Alliance with companies interacting daily with customers
6. Design a direct to customer product
7. Think and Design locally…
What are your thoughts on it ?