Contextual Payments, The success parameter for a FinTech.

Why there is a need of #Contextual #Payments i.e a Context for every Payment? Because companies and Individuals treat Payments as Seperate system than a part of seamless customer purchase journey. Till the time #FinTech & #Payments companies do not see every transaction as a whole Single #Transaction /#Event /#Activity i.e focus on #Prior, #During and #Post transaction #UserExperience as one single part this will continue to scare the stakeholders of the Payment ecosystem. And hence I have been insisting to have an #IntegratedPaymentSystem in Payment Plus idea, than “Strangers Talking to Each Other(STEO)” type #Payments System.

What is your experience and take on this.

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