Strategy for “Payments and Transaction Start Ups”. When you start, Customers will trust the System and Affiliations more than the efficiency of the product. So the Strategy for Bootstraped Start Ups in FinTech space can be, Either get the Affiliations from a well known authority which you can boast or Distribute your product from the Partner which is Popular in Local area or at National level, this will instill the trust and scale up would be faster. “To become popular/grow faster You either do it yourself (time taking) or get associated with Something/Somebody who is Popular”. #ScaleFaster in #CompetitiveSpace #TimeisTheBiggestOil