They say – Google, Amazon, Facebook and Apple (GAFA) can offer better “Banking Sevices” because they understand their customers better… Comparison is not right, Banks are highly regulated entities unlike social media and GAFA, and both doesn’t have same purpose and offerings. Failing any one or all of GAFA may not have that serious impact than any bank… People interact with both type of entities in different ways and share more freely on Social media than on Banking platform. I thinks Banks are doing great under the given set of conditions. #comparesimilarthings.